More than 50 years long experience, dedication and hard work, but also big success and satisfactions: these are the results of our activity of fruit-growers.

Our project has constantly involved all our resources and today we can boast a unique product, close to the spontaneity of nature, processed with modern production, storage and packaging technologies.

It all started from the ever more evident needs showed by the consumers during the last years, i.e. to have high-quality and tasty products. We have drastically reduced the use of treatments and we privilege the systems, which preserve the natural characteristics of fruit. These are the requests made by the consumers and clearly shown on the market, the two most qualified interlocutors and reference points for production guidance.

In order to offer this type of service and meet the customers’ needs in a professional and complete way, we started the PONSO production, addressed to an attentive, precise and hard to please customer: Your satisfaction is ours!


LAGNASCO, a small agricultural center, stands on the fruitful plain at the feet of the mountains and not far away from the sea, in the province of Cuneo, called “Granda” (the big one) in local dialect because of the vastness of its territory.

It is located in the southwest part of Piedmont, approx. 60 km away from its main town, Turin. Its altitude and its geographical position is definitely favorable; it stands on a flat area situated approx. 350 m above sea level, in the narrow space between the Alpine arch and Langhe, between Po and Tanaro rivers, on the first strip of what will later, downwards, become the vast Po valley. In the southeast, besides the Alpine passes, there is the Ligurian Sea.

Here, on a surface of 1785 hectares, or better, as local inhabitants say, of 4685 “giornate” (a Piedmontese measuring unit which equals 3810 sq. m), live and work approx. 1300 inhabitants of Lagnasco, called the “Lagnaschesi” for at least 900 years.

The first, fragmentary documents on the origin of Lagnasco date back to the 12th century when the settlement was called Lignascum, a name that derives from the word “lignum”, the Latin word for “legno” (wood) because of the vast woods around the Varaita stream.

After the years of submission, the economic development started in the 30-ies, in this century, when some families from Lagnasco started the growth of fruit-plants.

During half a century, the fruit production of peaches, pears and apples, and later of kiwi, became the main activity for local inhabitants who, thanks to their business intuition, learnt how to use at best the whole production network. That has permitted the growth, picking, storage, packaging and transport and selling of fruit by using only the local resources: this turned Lagnasco to the Eldorado of fruit-growth.








Our kiwi comes from Piedmont, Lazio and Veneto region. It can be found on the market from October until April.



These small fruits are very important for our health. You can find our blueberries from June to August.



The harvest season starts from the end of July until mid of September. During this season, we are able to offer both yellow flesh nectarines and white flesh nectarines.



The two variants of our peaches, with yellow and white pulp, are on the market from the beginning of July throughout September.



You can enjoy our plums from September to December.


    Via Lagnasco, 41, 12037 Saluzzo CN

  • VAT number


  • Telephone

    +39 0175 42258

  • Fax

    +39 0175 477798

Contattaci ora!


Ai sensi e per gli effetti del Regolamento UE 2016/679, Joinfruit SOCIETÀ CONSORTILE a.r.l. - ORGANIZZAZIONE PRODUTTORI ORTOFRUTTICOLI, Via al Castello, 13 - 12039 Verzuolo (CN) -Italy, in qualità di titolare del trattamento, di seguito denominata “scrivente”, informa che i dati personali acquisiti formeranno oggetto di trattamento nel rispetto della normativa sopra richiamata e verranno trattati esclusivamente per gli scopi connessi al fine di espletare la sua richiesta. I dati personali verranno trattati manualmente e con strumenti automatizzati, conservati per la durata prevista e alla fine distrutti. Il conferimento dei dati è obbligatorio per usufruire del servizio di cui sopra e l'eventuale diniego comporta l'impossibilità per della scrivente di erogare quanto richiesto. I dati personali non saranno diffusi. I dati verranno conservati all’interno della Unione Europea.
L’interessato gode dei diritti assicurati degli artt. 15 e ss. del Regolamento UE 2016/679, che potranno essere esercitati mediante apposita richiesta al titolare del trattamento, i cui dati completi sono disponibili in calce alla presente pagina web.