{"id":5930,"date":"2021-09-30T14:32:00","date_gmt":"2021-09-30T14:32:00","guid":{"rendered":"https:\/\/joinfruit.com\/?p=5930"},"modified":"2024-06-11T14:37:17","modified_gmt":"2024-06-11T14:37:17","slug":"joinfruit-fresh-filiera-agricola-corta-con-smart-locker","status":"publish","type":"post","link":"https:\/\/joinfruit.com\/en\/2021\/09\/30\/joinfruit-fresh-filiera-agricola-corta-con-smart-locker\/","title":{"rendered":"JOINFRUIT FRESH: INNOVATION AND SUSTAINABILITY IN ITALY'S FIRST SHORT AGRICULTURAL SUPPLY CHAIN EXPERIENCE WITH SMART LOCKERS"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Born in Piedmont, in the city of Cuneo, <strong>JOINFRUIT FRESH<\/strong>, the first Italian project of <strong>Short food supply chain \u201cfarmer\u2013consumer\u201d<\/strong> <strong>through the use of Smart Locker<\/strong> of the latest generation, proposed by <strong>RICOH ITALY<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The project, <strong>co-funded by the European Union, it is an initiative of the Fruit and Vegetable Producer Organisation JOINFRUIT <\/strong>in Verzuolo (CN), which travels within an already felt trend and which the last year of the pandemic has made more pressing: the need for producers to cover even the last link in the supply chain, creating the closest possible contact with the final consumer.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is a <strong>sales model never before experienced in Italy<\/strong> not from any Fruit and Vegetable Producer Organisation, created thanks to the meeting between JOINFRUIT, RICOH and its technological partner WIB. A cutting-edge commercial channel, which <strong>combining technological innovation, sustainability and consumer peace of mind<\/strong>, because it offers the opportunity to buy directly from farmers <strong>high-quality, fresh fruit, vegetables and local produce<\/strong>, packaged in strictly recyclable packaging at the time of order and delivered to the refrigerated Smart Locker <strong>without intermediate steps<\/strong>. All the consumer has to do is book the desired products via an e-commerce portal (<a href=\"https:\/\/shop.joinfruit.com\/\">shop.joinfruit.com<\/a>by choosing the delivery date. Once the order has been placed in the Smart Locker, the recipient can retrieve it independently \u2013 within 24 hours \u2013 using a QR code they will receive on the web app.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<em>The \u201dJOINFRUIT FRESH\" project, <\/em>explains <strong>Bruno Sacchi, Director of Joinfruit<\/strong>, \u201c<em>was born thanks to the contribution and support of <\/em><strong><em>UNAPROA<\/em><\/strong><em> with a triple objective: to satisfy the growing need of fruit and vegetable producers to reach final consumers by experimenting with new sales and marketing models for their products, to remain within the e-commerce boom and a philosophy of increasingly innovative and smart purchasing, and to target that ever-increasing segment of \u201ceco-active\u201d consumers, i.e. those oriented towards purchasing out of concern for health, the environment, and climate change. Finally, being co-financed by the European Union, it can be considered a virtuous example of the use of public funding for sustainable economic development projects.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">JOINFRUIT FRESH\u2019s product range reflects the marketing organisation\u2019s strong regional identity and its commitment to promoting the best of local and national produce: the web app\u2019s basket always features seasonal and local produce from member farms, such as blueberries and raspberries from the Cuneo valleys, kiwi berries grown at the foot of Monviso, as well as Gala apples, Santa Clara plums, Cuore di Bue tomatoes, Valle Gesso potatoes and 100% cold-pressed apple juice, as well as fine produce from other Italian regions, such as Verdello lemons from Calabria.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The next steps include<strong> <\/strong>to replicate this first Cuneo experience in other Italian cities (expanding the project as far as its full sustainability can be guaranteed)<strong> <\/strong>and also to give the initiative an educational value for new generations: the future goal is to use the packaging as a means of education for children, transforming it into a game that entertains and offers important information about the properties of fruit and vegetables, at the same time increasing the sustainability of the packaging, which will thus have a second life.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Nasce in Piemonte, nella citt\u00e0 di Cuneo, JOINFRUIT FRESH, il primo progetto italiano di filiera corta \u201cagricoltore \u2013 consumatore\u201d attraverso l\u2019utilizzo di Smart Locker di ultima generazione, proposti da RICOH ITALIA. Il progetto, co-finanziato dall\u2019Unione Europea, \u00e8 un\u2019iniziativa dell\u2019Organizzazione di Produttori Ortofrutticoli JOINFRUIT di Verzuolo (CN), che viaggia all\u2019interno di una tendenza gi\u00e0 sentita e [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5487,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[71,49,69,38,67,43,54,42,64,66,70,68,65],"class_list":["post-5930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-e-media","tag-cuneo","tag-frutta","tag-innovazione","tag-joinfruit","tag-joinfruit-fresh","tag-organizzazione-di-produttori-ortofrutticoli","tag-ortofrutta","tag-piemonte","tag-ricoh","tag-smart-locker","tag-sostenibilita","tag-unaproa","tag-wib"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>JOINFRUIT FRESH: INNOVAZIONE E SOSTENIBILIT\u00c0 NELLA PRIMA ESPERIENZA ITALIANA DI FILIERA AGRICOLA CORTA CON SMART LOCKER - Joinfruit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/joinfruit.com\/en\/2021\/09\/30\/joinfruit-fresh-filiera-agricola-corta-con-smart-locker\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"JOINFRUIT FRESH: INNOVAZIONE E SOSTENIBILIT\u00c0 NELLA PRIMA ESPERIENZA ITALIANA DI FILIERA AGRICOLA CORTA CON SMART LOCKER - Joinfruit\" \/>\n<meta property=\"og:description\" content=\"Nasce in Piemonte, nella citt\u00e0 di Cuneo, JOINFRUIT FRESH, il primo progetto italiano di filiera corta \u201cagricoltore \u2013 consumatore\u201d attraverso l\u2019utilizzo di Smart Locker di ultima generazione, proposti da RICOH ITALIA. Il progetto, co-finanziato dall\u2019Unione Europea, \u00e8 un\u2019iniziativa dell\u2019Organizzazione di Produttori Ortofrutticoli JOINFRUIT di Verzuolo (CN), che viaggia all\u2019interno di una tendenza gi\u00e0 sentita e [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/joinfruit.com\/en\/2021\/09\/30\/joinfruit-fresh-filiera-agricola-corta-con-smart-locker\/\" \/>\n<meta property=\"og:site_name\" content=\"Joinfruit\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/joinfruit\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-30T14:32:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-11T14:37:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/joinfruit.com\/wp-content\/uploads\/2024\/01\/38fcc264-7619-4126-baa5-b54e5ead8c78-2048x1024-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"FlaviaUfficioStampa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"FlaviaUfficioStampa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/joinfruit.com\\\/2021\\\/09\\\/30\\\/joinfruit-fresh-filiera-agricola-corta-con-smart-locker\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/joinfruit.com\\\/2021\\\/09\\\/30\\\/joinfruit-fresh-filiera-agricola-corta-con-smart-locker\\\/\"},\"author\":{\"name\":\"FlaviaUfficioStampa\",\"@id\":\"https:\\\/\\\/joinfruit.com\\\/#\\\/schema\\\/person\\\/d194b9ac6089cd7af6461eeab53e8917\"},\"headline\":\"JOINFRUIT FRESH: INNOVAZIONE E SOSTENIBILIT\u00c0 NELLA PRIMA ESPERIENZA ITALIANA DI FILIERA AGRICOLA CORTA CON SMART LOCKER\",\"datePublished\":\"2021-09-30T14:32:00+00:00\",\"dateModified\":\"2024-06-11T14:37:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/joinfruit.com\\\/2021\\\/09\\\/30\\\/joinfruit-fresh-filiera-agricola-corta-con-smart-locker\\\/\"},\"wordCount\":538,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/joinfruit.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/joinfruit.com\\\/2021\\\/09\\\/30\\\/joinfruit-fresh-filiera-agricola-corta-con-smart-locker\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/joinfruit.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/38fcc264-7619-4126-baa5-b54e5ead8c78-2048x1024-1.jpg\",\"keywords\":[\"Cuneo\",\"Frutta\",\"innovazione\",\"Joinfruit\",\"Joinfruit Fresh\",\"Organizzazione di Produttori Ortofrutticoli\",\"ortofrutta\",\"Piemonte\",\"Ricoh\",\"smart locker\",\"sostenibilit\u00e0\",\"UNAPROA\",\"WIB\"],\"articleSection\":[\"News e Media\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/joinfruit.com\\\/2021\\\/09\\\/30\\\/joinfruit-fresh-filiera-agricola-corta-con-smart-locker\\\/\",\"url\":\"https:\\\/\\\/joinfruit.com\\\/2021\\\/09\\\/30\\\/joinfruit-fresh-filiera-agricola-corta-con-smart-locker\\\/\",\"name\":\"JOINFRUIT FRESH: INNOVAZIONE E SOSTENIBILIT\u00c0 NELLA PRIMA ESPERIENZA ITALIANA DI FILIERA AGRICOLA CORTA CON SMART LOCKER - 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