{"id":5932,"date":"2021-11-23T14:38:00","date_gmt":"2021-11-23T14:38:00","guid":{"rendered":"https:\/\/joinfruit.com\/?p=5932"},"modified":"2024-06-11T15:06:21","modified_gmt":"2024-06-11T15:06:21","slug":"joinfruit-protagonista-in-tv-con-mele-lamponi-mirtilli","status":"publish","type":"post","link":"https:\/\/joinfruit.com\/en\/2021\/11\/23\/joinfruit-protagonista-in-tv-con-mele-lamponi-mirtilli\/","title":{"rendered":"Joinfruit Coop Takes Centre Stage on TV with Piedmontese Apples, Raspberries, and Blueberries"},"content":{"rendered":"<p class=\"wp-block-paragraph\">From Sunday 5th December, the\u2019<strong>OP Joinfruit<\/strong>&nbsp;will be the star of a&nbsp;<strong>national television campaign on Agrisapori<\/strong>, the flagship programme of Italian agri-food, broadcast on over 150 stations, from the Aosta Valley to Sicily, with an audience of approximately 1 million viewers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The stars of the programme will be<strong>\u00a0apples, blueberries and raspberries from Piedmont<\/strong>, products of excellence from an area, that of the province of Cuneo, which thanks to the foothills climate and fertile soils has become the flagship of fruit growing in Piedmont.<br>The television campaign has a dual objective: on the one hand, it aims to highlight Joinfruit's commitment to promoting the area's outstanding produce, and on the other, it seeks to draw attention to the quality characteristics of Piedmontese apples, raspberries, and blueberries \u2013 fruits with unmistakable organoleptic properties, due to the unique microclimate of the Cuneo plateau.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Red apples, for example, thanks to the specific microclimate of the territory at the foot of Monviso, achieve a high quality standard: the plateau benefits from particular aeration provided by a series of valleys that open onto the territory and, thanks to an altitude between 400 and 800 metres above sea level, provides the apples with a significant temperature range between day and night, which intensifies the colour and gives the apples extraordinary brilliance, a particular consistency and crispness, and a longer shelf life. These typical characteristics conferred by the territory have allowed producers to brand their product with the Protected Geographical Indication \u201cMela Rossa Cuneo IGP\u201d mark.<br>Blueberries and raspberries, grown by Joinfruit in the hills around Saluzzo, also benefit from the unique foothill climate that has made this area particularly well-suited to the production of small red fruits: a third of Italy\u2019s land devoted to small red fruits is located in Piedmont \u2013 the vast majority (74%) in the province of Cuneo \u2013 which, in fact, with its 700 hectares dedicated to these crops, is Italy\u2019s leading production region.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>The cultivation of apple trees covers 569 hectares for the OP Joinfruit in the Piedmont Region, in the province of Cuneo, while 20 hectares are dedicated to the production of raspberries and blueberries. This area is set to increase thanks to the production investments that the OP plans to make in the near future with the cultivation of new seedlings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>\u201cThe primary objective of our Organisation, states\u00a0<strong>Bruno Sacchi, Director of Joinfruit<\/strong>\u00a0\u2013 is to optimise every agronomic intervention, considering both territorial preservation and consumer satisfaction and well-being. Apples, blueberries and raspberries are some of the region's excellent produce, cultivated with passion and agricultural skill by our producers: we are honoured to be able to present them to the national public in Agrisapori\u2019s television campaign.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Da domenica 5 dicembre l\u2019OP Joinfruit&nbsp;sar\u00e0 protagonista di una&nbsp;campagna televisiva nazionale su Agrisapori, programma di punta dell\u2019agroalimentare italiano in onda su oltre 150 emittenti,&nbsp; dalla Valle D\u2019Aosta alla Sicilia, con un\u2019audience di circa 1 milione di spettatori. Le star del programma saranno\u00a0mele, mirtilli e lamponi del Piemonte, prodotti di eccellenza di un\u2019area, quella della provincia [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5490,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[72,71,49,38,43,54,42,68],"class_list":["post-5932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-e-media","tag-agrisapori","tag-cuneo","tag-frutta","tag-joinfruit","tag-organizzazione-di-produttori-ortofrutticoli","tag-ortofrutta","tag-piemonte","tag-unaproa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019OP JOINFRUIT PROTAGONISTA IN TV CON MELE, LAMPONI E MIRTILLI PIEMONTESI - Joinfruit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/joinfruit.com\/en\/2021\/11\/23\/joinfruit-protagonista-in-tv-con-mele-lamponi-mirtilli\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019OP JOINFRUIT PROTAGONISTA IN TV CON MELE, LAMPONI E MIRTILLI PIEMONTESI - Joinfruit\" \/>\n<meta property=\"og:description\" content=\"Da domenica 5 dicembre l\u2019OP Joinfruit&nbsp;sar\u00e0 protagonista di una&nbsp;campagna televisiva nazionale su Agrisapori, programma di punta dell\u2019agroalimentare italiano in onda su oltre 150 emittenti,&nbsp; dalla Valle D\u2019Aosta alla Sicilia, con un\u2019audience di circa 1 milione di spettatori. Le star del programma saranno\u00a0mele, mirtilli e lamponi del Piemonte, prodotti di eccellenza di un\u2019area, quella della provincia [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/joinfruit.com\/en\/2021\/11\/23\/joinfruit-protagonista-in-tv-con-mele-lamponi-mirtilli\/\" \/>\n<meta property=\"og:site_name\" content=\"Joinfruit\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/joinfruit\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-23T14:38:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-11T15:06:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/joinfruit.com\/wp-content\/uploads\/2024\/01\/Mela_red-IGP-500x250-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"FlaviaUfficioStampa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"FlaviaUfficioStampa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/joinfruit.com\\\/2021\\\/11\\\/23\\\/joinfruit-protagonista-in-tv-con-mele-lamponi-mirtilli\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/joinfruit.com\\\/2021\\\/11\\\/23\\\/joinfruit-protagonista-in-tv-con-mele-lamponi-mirtilli\\\/\"},\"author\":{\"name\":\"FlaviaUfficioStampa\",\"@id\":\"https:\\\/\\\/joinfruit.com\\\/#\\\/schema\\\/person\\\/d194b9ac6089cd7af6461eeab53e8917\"},\"headline\":\"L\u2019OP JOINFRUIT PROTAGONISTA IN TV CON MELE, LAMPONI E MIRTILLI PIEMONTESI\",\"datePublished\":\"2021-11-23T14:38:00+00:00\",\"dateModified\":\"2024-06-11T15:06:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/joinfruit.com\\\/2021\\\/11\\\/23\\\/joinfruit-protagonista-in-tv-con-mele-lamponi-mirtilli\\\/\"},\"wordCount\":439,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/joinfruit.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/joinfruit.com\\\/2021\\\/11\\\/23\\\/joinfruit-protagonista-in-tv-con-mele-lamponi-mirtilli\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/joinfruit.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/Mela_red-IGP-500x250-1.png\",\"keywords\":[\"Agrisapori\",\"Cuneo\",\"Frutta\",\"Joinfruit\",\"Organizzazione di Produttori Ortofrutticoli\",\"ortofrutta\",\"Piemonte\",\"UNAPROA\"],\"articleSection\":[\"News e Media\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/joinfruit.com\\\/2021\\\/11\\\/23\\\/joinfruit-protagonista-in-tv-con-mele-lamponi-mirtilli\\\/\",\"url\":\"https:\\\/\\\/joinfruit.com\\\/2021\\\/11\\\/23\\\/joinfruit-protagonista-in-tv-con-mele-lamponi-mirtilli\\\/\",\"name\":\"L\u2019OP JOINFRUIT PROTAGONISTA IN TV CON MELE, LAMPONI E MIRTILLI PIEMONTESI - 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