{"id":6390,"date":"2025-10-08T12:08:00","date_gmt":"2025-10-08T12:08:00","guid":{"rendered":"https:\/\/joinfruit.com\/?p=6390"},"modified":"2025-10-10T13:36:05","modified_gmt":"2025-10-10T13:36:05","slug":"joinfruit-e-alpina-intimo-insieme-per-un-progetto-che-fa-bene-a-tutti","status":"publish","type":"post","link":"https:\/\/joinfruit.com\/en\/2025\/10\/08\/joinfruit-e-alpina-intimo-insieme-per-un-progetto-che-fa-bene-a-tutti\/","title":{"rendered":"JOINFRUIT and ALPINA INTIMO together for a project that is good for everyone"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Joinfruit, <\/strong>Organization of Horticultural Producer<strong> <\/strong>of Verzuolo (CN) that has always been attentive to social sustainability and <strong>Alpina Underwear<\/strong>, a historic Piedmontese brand of underwear and nightwear, announce <strong>an unprecedented collaboration combining taste, style and a significant social commitment.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the heart of this initiative is the <strong>extra jams <em>\u201cJoinfruit Fresh\u201d<\/em>,<\/strong> produced by <strong>Joinfruit<\/strong> in collaboration with <strong>\u201cThe Wild Cherries, <\/strong>a social agricultural cooperative in Verzuolo (CN) that offers employment opportunities and dignity to people with social, physical and mental disabilities. The jams <em>\u201cJoinfruit Fresh<\/em>\u201dcontain the <strong>70% of fresh fruit <\/strong>and, thanks to the partnership with \u201c<em>Wild Cherry Trees<\/em>\u201d, also the <strong>100% of human value<\/strong>They are the fruit of the work and dedication of boys and girls who have found hope and an active role in society.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The commitment of <strong>Joinfruit<\/strong> in this initiative focused on social sustainability fits perfectly with the philosophy of <strong>Alpina<\/strong>, a brand that <strong>since 1926<\/strong> is synonymous with tradition, family, care and trust: <strong>quality and attention to detail <\/strong>that the customers of <strong>Alpina<\/strong> literally live on their skin from generation to generation. From this harmony of values came the idea of launching a <strong>special line of Alpina-branded pyjamas and socks <\/strong>dedicated to this project:<strong> for each garment in the special collection<\/strong> purchased, you will receive <strong>a free jam \u201c<em>Joinfruit Fresh<\/em>\u201d<\/strong>, a small gesture that aims to combine care, quality and inclusion, a simple way of caring for others just as one does in a family.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<em>For us at Alpina<\/em>-comments <strong>Agostino Trucco, Commercial Manager of Trucco Tessile <\/strong>- <em>care and trust have always been fundamental values, born in our family and found in everything we do. We always choose to collaborate with realities that share our values, because we believe that this is the only way to create authentic projects. This initiative perfectly represents what we believe in: respect, tradition and care for people. It is a way of remembering that true well-being also comes from caring for others.\u201d<\/em> In this way, seasonal fruit, cultivated with dedication and passion by Joinfruit member farms, becomes \u201c<em>even better, in every sense<\/em> - adds <strong>Bruno Sacchi, Director of Joinfruit<\/strong>. <em>\u201cOur mission has always been to bring to the tables of Italian families healthy and genuine products, grown with respect for the land and for the<\/em> <em>people. The partnership with <strong>\u201cThe Wild Cherries\u201d<\/strong> has allowed us to give an even deeper meaning to our work, and at the same time reaffirm our commitment to developing projects that contribute to the wellbeing of the area in which we operate. Moreover, receiving the support of a historic brand like Alpina, which shares our same ethical vision, reinforces the validity of this choice. We believe that this project shows how companies can be vehicles of positive change, combining the quality of products with the quality of human relations.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new clothing line of <strong>Alpina<\/strong>, project, created within the project, is available online on the official website and in the <strong>Alpina Factory Store<\/strong> in Alba, Asti, Carmagnola, Cuneo, Mondov\u00ec, Roletto, Saluzzo, Savigliano and in the historic Turin headquarters, the heart of the brand.<\/p>","protected":false},"excerpt":{"rendered":"<p>Joinfruit, Organizzazione di Produttori di Verzuolo (CN) da sempre attenta alla sostenibilit\u00e0 sociale e Alpina Intimo, storico brand piemontese di abbigliamento intimo e notte, annunciano una collaborazione inedita che unisce gusto, stile e un significativo impegno sociale. Al centro di questa iniziativa c&#8217;\u00e8 la linea di confetture extra \u201cJoinfruit Fresh\u201d, prodotta da Joinfruit in collaborazione [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6392,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[195,199,197,71,198,38,67,44,43,54,42,203,202,196],"class_list":["post-6390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-e-media","tag-alpina-intimo","tag-confetture","tag-cooperativa-agricola-sociale-i-ciliegi-selvatici","tag-cuneo","tag-i-ciliegi-selvatici","tag-joinfruit","tag-joinfruit-fresh","tag-op","tag-organizzazione-di-produttori-ortofrutticoli","tag-ortofrutta","tag-piemonte","tag-progetti-sostenibili","tag-torino","tag-trucco-tessile"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>JOINFRUIT e ALPINA INTIMO insieme per un progetto che fa bene a tutti - 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