{"id":6616,"date":"2025-12-09T10:08:42","date_gmt":"2025-12-09T10:08:42","guid":{"rendered":"https:\/\/joinfruit.com\/?p=6616"},"modified":"2025-12-16T10:20:22","modified_gmt":"2025-12-16T10:20:22","slug":"la-cooperativa-agricola-biodiffusione-canavese-entra-in-joinfruit","status":"publish","type":"post","link":"https:\/\/joinfruit.com\/en\/2025\/12\/09\/la-cooperativa-agricola-biodiffusione-canavese-entra-in-joinfruit\/","title":{"rendered":"Strategic aggregation in Piedmont with the entry of the Cooperativa Agricola Biodiffusione Canavese into Joinfruit"},"content":{"rendered":"<p class=\"wp-block-paragraph\">The Producers' Organisation <strong>Joinfruit of Verzuolo (CN<\/strong>) enthusiastically announces a new, significant step in its path of aggregation and development, welcoming among its members the <strong>Cooperativa Agricola Biodiffusione Canavese di Mazz\u00e8 (TO)<\/strong>. The entry of the cooperative consolidates Joinfruit's aggregative vision, which sees in the\u2019<strong>integration of competences <\/strong>and in the pooling of talents the key to solid, shared growth for the benefit of the entire supply chain.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Cooperativa Agricola Biodiffusione Canavese was established in the Canavese area with the aim of channelling fruit and vegetable production in the area and supplying products to the <strong>Biodiffusion Srl<\/strong>, a family business founded in the 1980s by Domenico Morizio who, with pioneering vision, decided to bet on the <strong>quality of organic products<\/strong> grown by his farm by starting the marketing of vegetables and, later, the export of organic kiwis to Switzerland. Over the years, the company has specialised in the <strong>supply to mass catering<\/strong> (school, hospital) and <strong>commercial<\/strong> (airports, petrol stations and railway stations), also developing a specific channel for restaurants called \u201c<strong>Street Market<\/strong>\u201d and realising a <strong>state-of-the-art plant dedicated to the Fourth Range for mass catering<\/strong>. The subsequent foundation of the Cooperativa Agricola Biodiffusione Canavese, which today counts <strong>23 horticultural and fruit producer members<\/strong> (from vegetables in general - excluding only a few typical southern vegetables such as turnip greens - to watermelons, strawberries, kiwis, apples, pears, peaches, apricots and plums), allowed <strong>shortening the supply chain<\/strong>, making in-house and local production a strategic asset of interest to customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Marco Morizio, CEO of Cooperativa Agricola Biodiffusione Canavese<\/strong>,comments: <em>\u201cThe meeting with Joinfruit was born out of territorial needs: they are an established reality in the Cuneo area, we used to buy apples from them for catering, and one thing led to another. We shared our experiences, I understood the potential of the PO and we had a vision of what we could do together. Joinfruit, thanks to its organised structure, is transferring know-how to us, is helping us to achieve some <strong>process and quality standards<\/strong>. We needed to meet such an interlocutor who would give us a quantum leap.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For its part, Joinfruit has long pursued a path of aggregation that aims precisely at creating synergies between the skills of each member, convinced that <strong>growth through operational and strategic collaboration.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bruno Sacchi, Director of Joinfruit underlines the value of the operation:<\/strong> <em>\u201cAggregation is not just an expansion for us, but a <strong>enrichment of experience and know-how and the sharing of a continuously improving organisational model<\/strong>. When cooperatives with different histories and specialisations come together, the result is a mutual enhancement that improves the overall quality of the offer. The entry of the Cooperativa Agricola Biodiffusione Canavese into Joinfruit will bring tangible benefits for everyone: they will be able to take full advantage of the opportunities offered by the structure of a Producers\u2018 Organisation, and we will be able to \u2019enter\u201d a new sector for our group, exploring the Ho.Re.Ca. and collective catering channels.\"<\/em> This new union represents a positive example of growth based on the synergy of reciprocal competences, but certainly also consolidates <strong>Joinfruit's commitment to ensuring maximum benefit<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>L&#8217;Organizzazione di Produttori Joinfruit di Verzuolo (CN) annuncia con entusiasmo un nuovo, significativo passo nel suo percorso di aggregazione e sviluppo, accogliendo tra i suoi soci la Cooperativa Agricola Biodiffusione Canavese di Mazz\u00e8 (TO). L&#8217;ingresso della cooperativa consolida la visione aggregativa di Joinfruit, che vede nell&#8217;integrazione delle competenze e nella messa a fattore comune dei [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6618,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[210,207,208,71,38,209,44,43,54,42],"class_list":["post-6616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-e-media","tag-aggregazione","tag-biodiffusione","tag-cooperativa-agricola-biodiffusione-canavese","tag-cuneo","tag-joinfruit","tag-mazze","tag-op","tag-organizzazione-di-produttori-ortofrutticoli","tag-ortofrutta","tag-piemonte"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aggregazione strategica in Piemonte con l\u2019entrata della Cooperativa Agricola Biodiffusione Canavese in Joinfruit - Joinfruit<\/title>\n<meta name=\"description\" content=\"L&#039;OP Joinfruit continua il suo percorso di aggregazione accogliendo tra i suoi soci la Cooperativa Agricola Biodiffusione Canavese\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/joinfruit.com\/en\/2025\/12\/09\/la-cooperativa-agricola-biodiffusione-canavese-entra-in-joinfruit\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aggregazione strategica in Piemonte con l\u2019entrata della Cooperativa Agricola Biodiffusione Canavese in Joinfruit - Joinfruit\" \/>\n<meta property=\"og:description\" content=\"L&#039;OP Joinfruit continua il suo percorso di aggregazione accogliendo tra i suoi soci la Cooperativa Agricola Biodiffusione Canavese\" \/>\n<meta property=\"og:url\" content=\"https:\/\/joinfruit.com\/en\/2025\/12\/09\/la-cooperativa-agricola-biodiffusione-canavese-entra-in-joinfruit\/\" \/>\n<meta property=\"og:site_name\" content=\"Joinfruit\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/joinfruit\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-09T10:08:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-16T10:20:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/joinfruit.com\/wp-content\/uploads\/2025\/12\/Foto-Biodiffusione_3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"FlaviaUfficioStampa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"FlaviaUfficioStampa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/joinfruit.com\\\/2025\\\/12\\\/09\\\/la-cooperativa-agricola-biodiffusione-canavese-entra-in-joinfruit\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/joinfruit.com\\\/2025\\\/12\\\/09\\\/la-cooperativa-agricola-biodiffusione-canavese-entra-in-joinfruit\\\/\"},\"author\":{\"name\":\"FlaviaUfficioStampa\",\"@id\":\"https:\\\/\\\/joinfruit.com\\\/#\\\/schema\\\/person\\\/d194b9ac6089cd7af6461eeab53e8917\"},\"headline\":\"Aggregazione strategica in Piemonte con l\u2019entrata della Cooperativa Agricola Biodiffusione Canavese in Joinfruit\",\"datePublished\":\"2025-12-09T10:08:42+00:00\",\"dateModified\":\"2025-12-16T10:20:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/joinfruit.com\\\/2025\\\/12\\\/09\\\/la-cooperativa-agricola-biodiffusione-canavese-entra-in-joinfruit\\\/\"},\"wordCount\":536,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/joinfruit.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/joinfruit.com\\\/2025\\\/12\\\/09\\\/la-cooperativa-agricola-biodiffusione-canavese-entra-in-joinfruit\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/joinfruit.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Foto-Biodiffusione_3.jpg\",\"keywords\":[\"aggregazione\",\"Biodiffusione\",\"Cooperativa Agricola Biodiffusione Canavese\",\"Cuneo\",\"Joinfruit\",\"Mazz\u00e8\",\"OP\",\"Organizzazione di Produttori Ortofrutticoli\",\"ortofrutta\",\"Piemonte\"],\"articleSection\":[\"News e Media\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/joinfruit.com\\\/2025\\\/12\\\/09\\\/la-cooperativa-agricola-biodiffusione-canavese-entra-in-joinfruit\\\/\",\"url\":\"https:\\\/\\\/joinfruit.com\\\/2025\\\/12\\\/09\\\/la-cooperativa-agricola-biodiffusione-canavese-entra-in-joinfruit\\\/\",\"name\":\"Aggregazione strategica in Piemonte con l\u2019entrata della Cooperativa Agricola Biodiffusione Canavese in Joinfruit - 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