We are a’Organization of Horticultural Producer Ortofrutticoli is based in Verzuolo, in the province of Cuneo, and is made up of 250 members who share a passion for the land and are committed every day to offering quality fruit and vegetables that respect the land, health and wellbeing of people.
The Producers' Organisation is a form of cooperation between farmers: imagine to see a large extended family of people, which wake up every day with the same goal, to produce fresh, safe, healthy, delicious and sustainable fruit and vegetables.
Here, this is us, the producers of Joinfruit: lavoriamo together, in an organised manner, to put each person's talents into circulation and to achieve the best possible results in synergy.
As a Producers' Organisation, we have a team of competent and passionate people at our disposal who follow and assist us throughout the entire cultivation process, enhancing the value of our production and helping us to market it in the best possible way, always with a view to sustainability geared towards the wellbeing of the entire community, from farmers to consumers.
In the art of farming and with our skilful hands we grow fruit and vegetables of the highest quality.
The value of equitable and inclusive sustainability.
The land by preserving the land and biodiversity.
Cutting-edge solutions to leave a better world for our children tomorrow.
Able to standardise and harmonise services for all member farms and provide the right guidance and guidelines in the different areas:
financial area - administration - accounting, quality area - safety - environment, technical area, commercial area and IT area.
In the art of farming and with our skilful hands we grow fruit and vegetables of the highest quality.
The value of equitable and inclusive sustainability.
The land guarding and biodiversity.
Cutting-edge solutions to leave a better world for our children tomorrow.
Able to standardise and harmonise services for all member farms and provide the right guidance and guidelines in the different areas:
financial area - administration - accounting, quality area - safety - environment, technical area, commercial area and IT area.
Our main cultivation areas are in Piedmont, Veneto, Lazio, Marche, Valle D'Aosta and Emilia Romagna:
Agronomists, farmers, technicians, quality control officers: our team is made up of people who are passionate about their work and provide their expertise to offer our producer members the best services.
Joinfruit was born from an encounter made up of passion and friendship: the passion for agriculture, and the decades-long friendship of the two founding partners, Eraldo Barale e Michele Ponso.
Eraldo and Michele have been immersed in fruit growing since childhood, and have always been involved in their own companies - Sanifrutta and Ponso respectively - operating in the province of Cuneo. Starting from shared values, such as the respect for and enhancement of the environment and the territory, the commitment to good agricultural practices, the desire to bring excellent quality products to the market, and the desire to face new challenges in a transversal manner through the contribution of several subjects, the idea of joining forces in the Joinfruit project was born, which saw the light in 2016.
Over the years, other companies joined Eraldo and Michele and their dream of creating a community of farmers working in synergy by pooling skills, knowledge and experience: Nature Grow, Maero Fruit, Coofruit, Agrimunda, Cofruits and Cooperativa Agricola Biodiffusione Canavese.
Today Joinfruit consists of about 250 members producing fruit and vegetables in Piedmont, Veneto, Emilia Romagna, Marche, Valle D'Aosta and Lazio, using the tools and opportunities provided by the structured cooperation of the Producers' Organisation to face the challenges of a new agriculture together.
OUR PRESENT AND OUR FUTURE
Every day is a chance to be better than yesterday.
The present and the future of our organisation are inextricably linked: everyday life feeds the momentum towards tomorrow, because all our farmers are close to their roots, but always have their eyes on the future.
This means preserving and enhancing one's history and territory, but also being naturally innovative, choosing cutting-edge solutions and experimenting with a new look at the way we are farmers.
Joinfruit was born from an encounter made up of passion and friendship: the passion for agriculture, and the decades-long friendship of the two founding partners, Eraldo Barale e Michele Ponso.
Eraldo and Michele have been immersed in fruit growing since childhood, and have always been involved in their own companies - Sanifrutta and Ponso respectively - operating in the province of Cuneo. Starting from shared values, such as the respect for and enhancement of the environment and the territory, the commitment to good agricultural practices, the desire to bring excellent quality products to the market, and the desire to face new challenges in a transversal manner through the contribution of several subjects, the idea of joining forces in the Joinfruit project was born, which saw the light in 2016.
Over the years, other companies joined Eraldo and Michele and their dream of creating a community of farmers working in synergy by pooling skills, knowledge and experience: Nature Grow, Maero Fruit, Coofruit, Agrimunda, Cofruits and Cooperativa Agricola Biodiffusione Canavese.
Today Joinfruit consists of about 250 members producing fruit and vegetables in Piedmont, Veneto, Emilia Romagna, Marche, Valle D'Aosta and Lazio, using the tools and opportunities provided by the structured cooperation of the Producers' Organisation to face the challenges of a new agriculture together.
OUR PRESENT AND OUR FUTURE
Every day is a chance to be better than yesterday.
The present and the future of our organisation are inextricably linked: everyday life feeds the momentum towards tomorrow, because all our farmers are close to their roots, but always have their eyes on the future.
This means preserving and enhancing one's history and territory, but also being naturally innovative, choosing cutting-edge solutions and experimenting with a new look at the way we are farmers.
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