Nature Grow is a cooperative of 45 fruit and vegetable producers based in Saluzzo (Cuneo), established in 2016 to offer an opportunity for farmers in the Cuneo area to come together. Production is varied and ranges from fruit to vegetables, with a prominent role for apples, which are one of the cooperative's main cultivars. Nature Grow is certified organic and is characterised by its commitment to spreading the culture of quality, process and product certification among all its members.