The slogan “An imperial goodness” will accompany the promotion of Rocca Imperiale PGI Lemons, starting on Monday 27 December in 19 Eataly and Ekom stores in Italy, France and Germany.
The aim of the communication and promotion campaign run by the JOINFRUIT Producer Organisation in Verzuolo is to showcase these exceptional fruits in the fruit and vegetable sections of the two retail chains: Rocca Imperiale PGI lemons, which possess unique qualitative and organoleptic characteristics that deserve to be recognised by consumers. With its bright yellow colour and heady fragrance, the Rocca Imperiale PGI Lemon has a juice yield exceeding 30% compared to other lemons and a limonene content – an essential oil that gives the fruit an intense, strong and persistent aroma – of over 70%. These exclusive qualities are linked to the production area, the Calabrian municipality of Rocca Imperiale, whose districts, known as the “Lemon Gardens of Rocca Imperiale”, are characterised by specific soil and climate conditions that allow the lemons to be preserved without the addition of chemical additives, with a harvesting period that lasts all year round.
The points of sale selected for the promotion are mainly located in Piedmont, the territory of the OP JOINFRUIT, but some stores have also been chosen in Lombardy, Liguria and Emilia-Romagna, and two even beyond national borders, in the cities of Paris and Munich. Among the fruit and vegetable counters in the stores participating in the initiative, customers will find colourful stands marked with the slogan “Imperial Goodness”, where, thanks to the information material available, they can learn about the specificities of the Rocca Imperiale PGI Lemon.
“This promotional activity – commented Bruno Sacchi, Director of OP JOINFRUIT – This is just one of many achievements resulting from the productive teamwork between the Associated Lemon Producers of Rocca Imperiale and our OP, which handles the marketing of the cooperative's lemon offerings. We want the connoisseurs of this unique lemon, unparalleled in its quality, colour, juiciness, edible peel, and intense fragrance, to grow ever more numerous. To this end, we have focused on promotion to a high-quality sales target such as Eataly and Ekom.”
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