With the slogan “Join the Freshness, was presented today at Macfrut new line of fruit juices under the Joinfruit brand: Green Apple, Red Apple, Kiwi & Apple, Lemon and Lemonade in 200ml recyclable 100% R-PET bottles are the first five products with which the Verzuolo producer is entering the juice market.
“This is big news at Joinfruit. - comment Bruno Sacchi, Director of Joinfruit – At Macfrut, one of Europe's leading fruit and vegetable trade fairs, it seemed like the perfect stage to launch a product we believe in very much: when quality fruit meets an innovative processing method that preserves its nutritional properties and sensory and organoleptic characteristics, the result can only be a masterpiece of freshness, authenticity, and flavour.”
The OP Joinfruit has always been committed to offering consumers good, safe, sustainable, and high-quality products: the new line of juices Joinfruit Fresh It is made exclusively from fresh, seasonal fruit, cold-pressed using the 100% method, a process that preserves the fruit’s natural flavour as well as its valuable nutrients, such as vitamins, minerals and antioxidants. Furthermore, there are no added sugars (only the lemonade is made with water and grape sugar) and the subsequent pasteurisation process, which is a high-pressure treatment (HPP – High Pressure Processing) carried out on already sealed bottles, allows for an increase in shelf life without the use of preservatives.
“We only press our best seasonal fruit – continues Bruno Sacchi – to bring to Italian families' tables all the taste and health of a fresh homemade juice, with the added benefit of being able to preserve it for 60 days. It is another step by our PO towards excellence, made possible by the collaboration with our technical partner. Suqqo, a young company that has made this method (HPP) its core business.”
Juices Joinfruit Fresh they are initially born out of the need to expand the range of products available in the online shop of the same name Joinfruit Fresh , the’innovative sales channel launched last autumn by the Piedmontese cooperative and a first for an Italian short-chain “farmer - consumer” cooperative, utilising state-of-the-art refrigerated lockers, proposed by RICOH ITALY and its technology partner WIB; The launch at Macfrut is an expression of Joinfruit's desire to expand its marketing to other channels as well.
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