JOINFRUIT PROMOTES LOCAL PRODUCTS LOCALLY: GALA APPLES AND ANGELENO PLUMS FEATURED IN PIEDMONT AT MERCATÒ SALES POINTS

November 25, 2022

During 2 and 3 December, the Gala apple and Angeleno plums from OP Joinfruit of Verzuolo will have a place of honour at the fruit and vegetable stall four sales outlets in Piedmont of Dimar Group (teaches Market: for these two days only, consumers who purchase two packs of their choice between Gala apples (800g tray – 4 fruits) and Angeleno plums (500g tray – 7 fruits) will receive complimentary a Cuneo Red Apple juice PGI of the new fruit juice line Joinfruit Fresh.

The promotion and communication campaign, organised thanks to the support of UNAPROA, it fits into the activities of the PO 2022 of the Piedmontese Producer Organisation: “For a long time, also due to the pandemic, we haven't carried out any in-store promotional activities. - comment Bruno Sacchi, Director of Joinfruit – but we consider them a fundamental and effective promotional tool for the final consumer, which is why we are very pleased to be able to launch this initiative starting from our region, and with products relevant to the fruit farming of the Cuneo area, such as Angeleno plums, Gala apples and Cuneo Red Apple PGI, which consumers will be able to enjoy as a free fruit juice.”

In fact, in addition to highlighting Piedmontese apples and plums, the promotion also intends to shine the spotlight on the new line of fruit juices Joinfruit Fresh, with the Cuneo IGP Red Apple flavour taking centre stage in the campaign: on the shelves of the fruit and vegetable sections in participating stores, customers will find colourful, instantly recognisable stands, where hostesses dedicated to the initiative will give away free juice to anyone purchasing two packs of their choice of apples or plums, along with valuable information on the products and their unique features, such as 100% cold-pressing and the use of HPP (High Pressure Processing) for the fruit juices Joinfruit Fresh.

“We are focusing a lot on our juice line – continues Sacks – and to identify the best target audience and calibrate the product so that it is more appreciated on the market, promotional campaigns like this are perfect for gathering consumer opinions. For this reason, we thank the Dimar Group for choosing to initiate a collaboration that we hope can soon extend to other stores in the Mercatò chain.”

The promotional campaign will be active on the days Friday 2. e Saturday 3 December with dedicated hostesses from 9 a.m. to 1 p.m. e from 2 p.m. to 6 p.m., during the opening hours of participating stores, which are: