L’OP JOINFRUIT in Verzuolo was the protagonist of the module dedicated to Marketing and Communication of Master's in Socio-Environmental Sustainability of Agri-food Networks (MASRAof the University of Turin. In the courtroom, presenting Joinfruit locker project to the Master's participants, it was the same Director of Joinfruit, Bruno Sacchi.
“The locker project – explains Bruno Sacchi – This fits perfectly with the focus our sector needs to have on the design and development of sustainable processes, both at a production and commercial level. We are not surprised, but rather honoured, that the University of Turin has asked us to present it as a case study for the MASRA students. This involvement offers us the opportunity to gather a different perspective, that of the new generations, on an innovative, sustainable, and ethical commercial channel, in which we at Joinfruit believe a great deal.”
The Master's in Socio-Environmental Sustainability of Agri-food Networks The programme, run by the University of Turin, started in February 2023 and lasts for one year. The participants are aged between 23 and 35 and, despite coming from different geographical and professional backgrounds, they are all united by the desire to bring their commitment to social, environmental, and economic sustainability to the agri-food sector: “This is a Master's degree with a study programme aimed at increasing understanding of the complexity of today's agri-food supply chains through the analysis of the numerous economic, cultural, social, and environmental factors that characterise them, and how to communicate them effectively., comment Mauro Bertotti, lecturer of the module in Marketing and Communication of MASRA.
At the end of the Master's course, students will present a thesis dedicated to the OP Joinfruit It focuses on two aspects: on the one hand, creating a communication and promotion project for the lockers, and on the other, carrying out a commercial analysis (sales channels, competitors, etc.) of one of the flagship products sold in the lockers, namely the line of Fruit juices branded “Joinfruit Fresh”.
“This is not the first time our cooperative society has participated in training projects of various kinds. – conclude Bruno Sacchi – why we believe it's fundamental to create a direct link between businesses and young people: we companies have, and will increasingly have, an absolute need to gather their point of view, while young people in return can receive immediate feedback on their way of imagining the future.”
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