The project “Joinfruit Fresh” of the’OP Joinfruit of Verzuolo arrives in SRC Bankemployees and customers of SRC Bank, as can all citizens who wish to try this new service, now purchase quality fruit, vegetables and other local products directly from Joinfruit producers, collecting them conveniently from the refrigerated lockers located in CRS branches in Santena, Savigliano and Racconigi.
It is a innovative corporate welfare proposal that is also good for the region, as it creates a virtuous cycle that involves not only people, but also the local environment and production fabric.
The idea arises from the project “Joinfruit Fresh the OP Joinfruit, with the support of the’European Union and the collaboration of UNAPROA (National Union of Fruit, Vegetable, Citrus and Nuts Producers' Organisations), has invested in the creation of a very short supply chain sales channel (from farmers to consumers without intermediate steps) through delivery at refrigerated lockers positioned at strategic points in the territory.
La Bank Cassa di Risparmio di Savigliano, an independent local institute serving the region, has always attentive to sustainable development projects that promote the well-being of their employees and the local community, has chosen to join the initiative of Joinfruit, to offer its employees a service of High-quality corporate welfare that it could also extend to the wider community, thus creating an important link between corporate and territorial welfare.
“We are very careful to undertake projects that incorporate circularity Explain Bruno Sacchi, Director of Joinfruit – and contribute to the well-being of consumers and the community to which we belong: thanks to the synergy with Banca CRS, which shares our vision, the project Joinfruit Fresh become a tool for building social, economic and relational well-being in the territory that hosts us.”
“Our ultimate aim is to create an environment that responds to the needs of those who collaborate with us. We want to meet the needs of those who come to our branch by taking part in projects like those of Joinfruit. We are certain that thanks to our shared goals, this collaboration will allow us to rediscover short-chain products and the producers who care about the health of our land., declares SRC Bank.
The project was also joined by La Granda srl, the main reference entity in the valorisation of Piedmontese Cattle Breed (Slow Food Presidium) and in the promotion of Symbiotic Agriculture for the care and restoration of soil biodiversity, making an attentive selection of its best products available to consumers.
With Joinfruit Fresh, employees and customers of Banca CRS (as well as all consumers who opt for this innovative purchasing method) will enjoy the convenience of being able to do their shopping easily and quickly via smartphone, collecting it from the smart locker before leaving the office, with an important saving personal time (one of the most valuable resources for those who work) and through a Sustainable model for the Planet, for producers and for consumers.
Joinfruit Fresh it is, in fact, a short-supply chain distribution method, which guarantees the absence of waste (products are prepared only when ordered), a lower energy consumption (fewer steps than in traditional sales channels), fully recyclable packaging e direct income to farmers of Joinfruit, passionate people who strive every day to offer the best of their land to consumers.
“Our producers - concludes Bruno Sacchi – they are committed every day to producing fruit and vegetables of extraordinary quality, and our colleagues at La Granda do the same with their top-quality meat: with Joinfruit Fresh we can shorten the supply chain and improve the resources available to our farmers, so that they can continue to invest in adding value to our lands and our agri-food tradition.”
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