New local partnership for the’OP Joinfruit of Verzuolo. The Trunasse Brewery of Castelletto Stura joins the network of local companies that market their products through Joinfruit Fresh, an innovative, very short supply chain sales channel: order online and conveniently collect your purchases from the refrigerated lockers located in the area.
The partnership between Joinfruit and the Trunasse Brewery stems first and foremost from shared values, such as the deep connection with the territory, a passion for tradition and a constant drive towards innovation. Furthermore, both entities share a business philosophy that places quality and sustainability at the heart of their attention.
The commercial objective of this synergy is To expand the range of high-quality local products for Joinfruit Fresh customers, a sales channel that guarantees the absence of waste (products are prepared only when ordered), a lower energy consumption (fewer steps than in traditional sales channels), fully recyclable packaging e direct income to farmers of Joinfruit, passionate people who strive every day to offer the best of their land to consumers.
In addition to two public lockers, one at the clubhouse of Cuneo Calcio A.C. Cuneo 1905 Olmo, and one at the headquarters of the Monforte Srl in Milan, several companies have chosen a Joinfruit Fresh locker as a welfare tool for their employees: “Numerous companies from Piedmont and Lombardy Explain Bruno Sacchi, Director of Joinfruit – they have chosen our lockers to offer their employees the chance to buy quality fruit, vegetables, and other products directly from the producers, proposing a form of sustainable welfare. It is an initiative that is giving us a lot of satisfaction, and the partnership with the Trunasse Brewery allows us to expand the range of products available.”
Thus, Joinfruit Fresh lockers are enriched this spring with a proposal designed for the first Outdoor barbecuestwo special boxes containing a selection of local delicacies, such as meat from the La Granda and cured meats from San Giorgio Salumi, alongside the Red Apple Cuneo PGI and the Zoe and Mistic Redder beers from Birrificio Trunasse: a complete solution for convivial outdoor moments. Currently, Birrificio Trunasse's craft beers are only available for tasting at the brewery's points of sale, whereas now these beers will be able to reach consumers' homes, perfectly complementing the barbecue box offering, and not only that.
“We firmly believe in the value of collaboration and the creation of a solid network between the different productive excellences of our territory.”, adds Sacchi. “Whether it's fruit, vegetables or craft beer, the important thing is to share a common vision based on extreme attention to quality, food safety and environmental sustainability. This partnership with the brewery is a concrete example of how, by joining forces, we can offer consumers an authentic taste experience and enhance the riches of our land.”
Looking to the future, the two entities are already working to further expand the partnership: several ideas are being studied, including the possibility of offering Joinfruit vegetables and other products to the customers of Birrificio Trunasse who frequent Il Locale in Frazione San Biagio.
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