First meeting of intentions between OP Joinfruit e Life to which the newly formed was invited Consorzio Frutta a Guscio Piemonte with the aim of launching in the Piedmont region a nut supply chain valorisation project (walnuts almonds, peanuts and chestnuts) from Piedmont.
“A fruitful initial discussion – declares Bruno Sacchi, Director of Joinfruit – where every actor brought to the table not only the potential but also the fragilities of such an ambitious (and non-existent) programme. Joinfruit believes that synergistic work will satisfy everyone's interests, leading to the realisation of this wonderful project.”
The creation of a specification document to define production and quality standards, strategies for pricing, transparency of operations, and the establishment of a technical field support office are some of the ideas developed during the meeting. The aim is to develop a comprehensive package. “farm to LIFE” from the field to agribusiness, in which Joinfruit undertakes to manage its part of the OP's responsibility, such as providing a dedicated technical office for these products to oversee varietal selection, outline the specifications and coordinate the producers' activities, while Life will be responsible for defining the packaging aspects, the commercial strategy, and the rules that will maximise the product's value.
“The request for a controlled and certified local product - comment Umberto Sacchi, President of Life – It is a topic of extreme current relevance for the end consumer. Our company has for years pursued the enhancement of Italian excellence, and particularly of Piedmont, the region that saw us born and from which we started. We are satisfied with having found in Joinfruit an authoritative and competent partner with whom to develop new products and share the know-how developed over these years.”
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