The first O.P. Joinfruit golf tour will make its debut on 5 July at the Golf Club of Cherasco of Verzuolo (CN), the “Joinfruit Green Cup”an initiative that aims to bring the values of the Piedmontese company, including fresh fruit, health, care for the environment and passion for the land, to the golf courses.
Golf is a sport that is practised surrounded by greenery, a discipline that values calm and respect for the landscape, creating a natural link between sporting activity and environmental sustainability. These characteristics go hand in hand with Joinfruit's production philosophy, which has always promoted values such as the respect for nature, concern for people's well-being and the enhancement of the territory. Hence the decision to launch the first “Joinfruit Green Cup, a route in stages dedicated to all golf and nature lovers, who during the tournament will have the opportunity to taste the products of the O.P., such as the extra jams with 70% fruit and the freshly squeezed fruit juices “Joinfruit Fresh”, made exclusively from cold-pressed fresh fruit at 100%, a processing method (HPP-High Pressure Processing) that preserves the natural taste of the fruit as well as its valuable nutrients such as vitamins, minerals and antioxidants.
“Fruit is a perfect food for athletes - comment Bruno Sacchi, Director of Joinfruit. “Healthy and light, it nourishes without weighing down, promoting recovery and performance, which is why we liked the idea of create an event that connects our product, our territory and a sport that enhances both”.”
Because another essential element of this initiative is precisely the connection with the territorythe “Joinfruit Green Cup”will take place in the places where the P.O. was born and has been operating since 2015. After the Golf Club of Cherasco, the 13 September will be the turn of the Golf Club I Girasoli of Carmagnola, and then the tour will continue in the 2026 with new stages, always in the heart of the land that inspires and supports Joinfruit every day. Through this initiative, Joinfruit intends to restore value to its land, supporting the local economy and promoting projects to territorial circularity, where the well-being of the community and nature are at the centre. The winners of the different stages of the golf tour will be rewarded with tasting packages of products “Joinfruit Fresh” and with a special prize designed to let people experience the work, passion and sustainability behind every single fruit produced by Joinfruit: a exclusive visit to the company to discover first-hand the daily commitment that guarantees safe, sustainable and traceable fruit at every stage of the supply chain.
“Our goal with this tournament - concludes Sacchi - is not only to bring the taste of fruit to the field, but also the value of our work, made up of passion and responsibility. Every fruit has a story that deserves to be told, and with the “Joinfruit Green Cup” we want to build a deeper connection between the consumer and the producer, promoting a healthy, conscious and environmentally friendly lifestyle.”
For registration and participation details,
please contact the person responsible for the tournament at the following numbers:
Cristina Bortoluzzi
Email: cribortoluzzi@gmail.com
Cell: + 39 333 8406355
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