From 26 to 30 September, AOP Piedmont, association that brings together the largest POs in Piedmont, including OP Joinfruit of Verzuolo and the Consortia for the valorisation and protection of the Cuneo IGP Red Apple, of the Cuneo IGP chestnut and the Piedmont Hazelnut, will participate in the fifteenth edition of Terra Madre Salone del Gusto in Turin, Slow Food's international event dedicated to food and food policies, which this year will revolve around the theme of relationship with nature through food.
AOP Piedmont, together with Joinfruit and Asprofrut and the Consorzi di tutela, will represent the Piedmontese fruit and vegetable sector inside the institutional stand of the Piedmont Region, with meetings dedicated to the promotion and enhancement of regional excellence.
In particular, the two POs will be involved in events promoting the Cuneo IGP Red Apple: Friday 27 September at 3:00 PM, within the meeting “The DOP and IGP treasures of Piedmont: Gorgonzola and Red Apple from Cuneo”, Carlo Manzo, representing AOP Piedmont, will illustrate the characteristics that make the Cuneo Red Apple unique, while participants will have the opportunity to taste it with gorgonzola and Brachetto (Grape variety of the year 2024 for the Piedmont Region), for an original and unconventional taste experience.
Saturday 28 September at 14:00 It will be the turn of the OP Joinfruit: within the meeting “The DOP and IGP treasures of Piedmont: Piedmont Salami and Cuneo Red Apple”the" director Bruno Sacchi will accompany participants in tasting these two regional delicacies, recounting the history and peculiarities of Mela Rossa Cuneo.“We want to convey to people the story behind every fruit we produce. – comments Sacchi – emphasising the enormous commitment our producers make to their daily relationship with the Earth, cultivating ‘good, clean and fair’ products, of which the Cuneo Red Apple PGI is a splendid example.”
Throughout the duration of the event, visitors to the AOP Piemonte area will also have the opportunity to sample the “Joinfruit Fresh” red apple juice, made exclusively with freshly cold-pressed fruit, a processing method (HPP - High Pressure Processing) that allows the natural taste of the fruit to be preserved, along with its precious nutrients, such as vitamins, minerals, and antioxidants.
“We are happy to be able to bring our experience as producers to one of the most important international meetings in the world. – conclude Manzo – ”and we invite all those who will visit the event, whether they are simply curious or experts in the sector, to come and visit us to be able to taste the delicacies that our region has to offer.”
AOP Piedmont together with Joinfruit and Asprofrut will be at Terra Madre Salone del Gusto 2024 in the Hall F, Stand F31.
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